Marketing

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Marketing is a small word but has a huge definition. Marketing is what makes your business grow. It helps create leads as well as generate sales to your specific business or product. The clients and the sales is what you need to succeed. At Shoreline Media Marketing we give you some of the tools as well as tips and tricks to help your business become the best it can be. Shoreline Media’s Marketing program is set up and priced to help you and your business get started and manage the correct marketing campaign for you. The Shoreline Media Marketing goal is to make the process of Internet marketing as easy for our clients as we can.

We treat yours as if it were ours by implementing all of the latest marketing strategies. People will remember the most fascinating part of your marketing so make it work for you. Marketing your business can be a long tedious process with a lot of dead ends if it is not done right. You have to be wise when you think about marketing especially when it comes to your business. You can’t afford to throw away your money. When marketing your business you have to be smarter, leaner, and meaner than the competition. You have to stand out above your competition. While your competitors hide behind their marketing, you have no choice but to find creative, low-cost, high-impact ways to get visible and become attractive to your prospects.

We will evaluate your current structure and help come up with a new one. From website design, Search engine optimization to internet and social media marketing Shoreline Media Marketing is here to help you.

Personalized URL Marketing

Most direct mail campaigns do not pay attention to the large percentage of readers (Potential Customers) who prefer to respond to something online. Sending them to the same website and having them search around just is not good enough for today’s web-savvy audience. Personalized URL Marketing engages these highly valuable prospects and potential customers with their own web address or what some like to call special landing pages. A Personalized URL is a web address that incorporates the recipient’s name, an event name, contest name, etc.  For example:   YourName.YourWebAddress.com

Micro Marketing | Sales Pages | Landing Pages

What is better than having one website advertising your business or products? The answer? Having multiple pages trhoughout the internet all pointing to your main website. Many companies say that they can master the “Micro-Site” strategy better than others, but Shoreline Media has studied, and tested many sites and strategies to ensure we can master the marketing craze for micro-sites. Read More on Micro Pages, Sales Pages, and Landing Pages >>

Internet Marketing

Did you know it is a lot cheaper to invest efforts and time into getting a higher position in Google and other search engines, as the traffic from search engines are super targeted. These visitors  produce much better effect on your business and its sales. If you’re the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world. Read More on Internet Marketing >>

Social Media Marketing

What if your website posted to your facebook, your facebook posted to your website, your twitter posted to your website, and your website posted to your twitter..Confusing? Your website should be just like all of these other Social media sites where people can leave feedback and learn from other readers as well as your content. Once package with everything built in turning your website into one giant network. Read More on Social Media Marekting >>

Traditional Marketing & Advertising

Our extensive experience in media & advertising gives us the insight and capability to design and create innovative campaigns for our clients. We produce advertisements that promote brands, sell products, and present services effectively. We believe that a fully integrated advertising campaign that includes print advertising, email messages, website features, search engine marketing and social media marketing initiatives, is most effective. Spreading the advertising message across all mediums ensures that you achieve brand consistency and can track results more effectively.

Video Marketing & Slide show Marketing

Enhance your website features with a slideshow video advertising your business or product. Add a video to any of your website pages, landing pages, sales pages, or social media websites. Add the video to your blog to have users comment or start discussions. A fully featured video showing your business and products. View a Sample

QR Code Marketing

QR Codes Drive Traffic To Mobile Content. QR (Quick Response) codes are two-dimensional bar codes that when scanned by a Smartphone’s camera directs the user to an organizations mobile content. QR codes are commonly used on business cards, posters, brochures, direct mail, billboards, promotional products, print advertisements and more. Read More on QR Code Marketing >>

SMS Message, Mobile Message Marketing

Increase response rates, brand awareness, and return on your investment using a web software that integrates every popular messaging channel. For the same price others charge for just email or mobile marketing alone, you can upgrade to a service that integrates it all. Send updates, Coupons, Alerts, Specials and more to any phone number that is signed up with your SMS service. They can text it or see it in an add or even see it on your website. Integrate it all right into your site and marketing materials.

Press Release Marketing

With Press Releases you can spread your message out over the internet through many PR sites. Shoreline Media will not only write your Press Release but we will market it just like we do all areas of your business. We take your Press Release and add any linking, Social Media, Video, and more to it so it stands out above all of the rest. Once the Press Release is written and posted to the online Press Directories we can take that and add it to all of your Social Media sites and any of your websites as well. Leaving the Press Release visible across all areas of your company. Please visit our Marketing Portfolio for a sample of an Optimized Press Release

Marketing Considerations

Objective of Internet Marketing Plan:
What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.

Your Competition:
Knowing and understanding where you stand among your competitors can help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL’s of your top 5 competitors.

Target Market:
Instead of trying to marketing to everyone find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry?

Branding Your Business:

Your domain name can either help you be memorable or cast you into a sea of “brandless” solutions. At a minimum, you’ll want to buy both your personal name as well as the name of your business in the .com version, if it’s available. Then buy the .com versions of your product names and program names. You may also think of problems faced by your target market or solutions that you provide and buy domain names in the .com version of those as well.

Internet Marketing Strategies:
How will you create traffic to your website? There are countless ways to do this, including: Organic search engine listing ranking (in which your site comes up at the top of the non-sponsored listings on a search engine by having keyword rich descriptions in the page title and page desciption meta tags and then optimizing each page for no more than 3 keywords in the first 250 words on a page); well-written email newsletter that is published on a regular basis; submission of articles on topics related to your target market to article submission directories; regularly post entries to a blog aimed at your target market, full of content discussing issues related to that target market; series of podcasts containing interview with experts of interest to your target market; ongoing series of Press Releases containing value-added content for your target market linking everything to your main website; Landing pages introducing your company..