Do I Really Need a Website?

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Do I Really Need a Website?

There’s no way around it.  It’s difficult to be taken seriously if you don’t have a website. Building a beautifully designed site with compelling content should not be the goal for many businesses.

What are the main benefits of a website?


  • It’s about the cheapest form of marketing available
  • It allows you to carefully craft a message and emphasize your “brand”
  • It’s accessible to anyone in the world with an Internet connection
  • It’s open 24/7
  • It allows for virtually unlimited material to be stored and displayed
  • It provides an easy way for viewers to learn about you and your work
  • It allows new people to discover you
  • It has the potential of keeping past clients/fans engaged, building trust and enthusiasm over time
  • It makes it easier for the media and presenters to obtain photos, bios, etc.
  • It can generate revenue (through merchandise sales, affiliate programs, ads, etc.)
  • It forces you to think about what’s really important about your work, what makes you different, and how you’d like to frame professional activities
  • It can fulfill just about any function imaginable
  • More people Google or Yahoo than any other service for information.