Email Marketing

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Email Marketing and Management. Creative Email Marketing Campaigns

Email Marketing with Shoreline Media is a great way to reach your customers as well as potential customers. Stay in front of the crowd with Email Marketing that works. With classy well designed emails we make sure that your message stands out. Producing an email newsletter is a great way to keep your audience tuned in, an audience that has shown interest in what your company offers and, as a result, has elected to be a part of your newsletter campaign. That’s a “top of the food chain” position for a small business. But only when it’s produced professionally, creatively and emailed out on a consistent basis.

How Branded is your E-mail Marketing?

email marketing management design wine center Email MarketingWith Shoreline Media we make sure that anything going out is branded with what you are advertising on the web. If they get an Email from you we want them to read that Email the entire way through. With strong subject lines as well as strong content you will be moving up in your open rate percentage in no time. Although titles and content are strong Branding your Email is even stronger. We manage several clients large and small to help maintain not only their web ranking and Optimization but help maintain their brand. If someone visits your website and you receive their information to send them news, updates, etc. Don’t you want them to know that they have already showed interest in your product or service so be sure to let them know it is the same person or company Emailing them. At Shoreline we can take your Email campaigns and turn them into leads. We take your current look of your website and match your Email template to the same look. Branding your product or service with your Email Marketing Structure.

 

Many businesses write in asking about what the average frequency of sending email newsletters should be, its potential content and management systems. These answers can be found within the unique dynamics of each business’s marketing plan. What we mean are the companies goals, current marketing/advertising efforts and the company’s imprint among its demographic in the market.

As an example – A local bar may send out a weekly email newsletter to customers about its daily and weekly specials along with its entertainment schedule, however, a building contractor who sends to his/her list once a week about the progress of current jobs (as a promotional tool) may end up with a large number of people unsubscribing. Although that contractor may have a great reputation in the community – it can become a little repetitive seeing the same jobs in a newsletter for weeks on end until they are completed.

Like we said, its important to know your market – the content you send, the frequency at which you send it and who you send it to are vital elements to your email newsletter and each depends on your business, your goals and your audience.

Are you ready to start reaching YOUR TARGET DEMOGRAPHIC with E-Mail Marketing?

A good business is one that makes money when everyone is making money, including your competition … but a great business is one that makes money even when everyone else isn’t … let us put you on the track to GREATNESS! Having a Creative Email Marketing Campaign is something that you will value once your phone starts making that ring noise.

 

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